ABOUT FAUSTO LIMITED
Fausto Limited is an active participant in the Internet
Industry. A portion of the Company's business involves
European direct navigation. Fausto maintains websites on
a broad array of topics and we strive to provide information
contextually related to the names of our sites. We are
constantly striving to improve our offerings. Check back
often as we are always working on new revisions to our
web properties.
ABOUT DIRECT NAVIGATION
Direct Navigation is a widely used search method
which accounts for roughly 15% of all Internet traffic. Users enter
a generic phrase directly into their browser (as opposed to entering
the phrase into a search engine). When this phrase corresponds to a
direct navigation website, the user is taken to a website supplying
information and links related to the phrase.
These Direct Navigation websites offer a valuable free service to
end users. When you enter a search phrase into a search engine, the
results are usually overwhelmingly large. Rather than millions of
items spread across tens of thousands of pages, Direct Navigation
sites provide a succinct single page containing a focused and
manageably sized set of information.
For example, entering "newphone.eu" as a domain name returns a
single page containing links and other information for companies
offering new mobile phone handsets and service. Conversely, entering
"new phone" into a common search engine such as Google® or
Yahoo® returns a sometimes unwieldy amount of data.
DOES FAUSTO HAVE A PARTICULAR FOCUS?
Fausto is a European company focused entirely on the European market.
Our websites are designed with this in mind. As such, we have
selected .eu domains for our sites because we want to maximize our
ability to convey an overall European identity. Of all the visitors
to our websites, approximately 90% of them come from Europe.
Europe is comprised of a wonderfully diverse array of regional
markets. While unified economically, these regions speak a large
number of different languages and each region often has its own
tastes and specialties. This presents a significant challenge to any
company wishing to have a European website (as opposed to a site
targeted at a single country or region within Europe and as opposed
to the more "US-centric" approach to a .com domain name).
Our websites address these needs in a number of important ways.
Language Support
When was the last time you saw a website offer more
than two or three language choices? Our websites are specifically
designed to address Europe's broad linguistic diversity. We believe
that it is critical to make our websites as accessible as possible
to as many Europeans and people interested in Europe as we can.
Offering websites which support more Europeans' native languages is
a key to that accessibility. We already support twelve different
official EU languages. Every one of our more than 70,000 websites is
available in these languages. We continue to work on adding further
to our language capacity.
Dynamic Local Customization
All of Fausto's sites
are also dynamically tuned for each end user. From the user's IP
address (and without using any personal data of any nature), Fausto
is able to estimate the user's geographical location. Based on this
location and browser settings, we select the appropriate default
language to show that user (though the user can always select any of
our other supported languages if they wish). We also adjust the
content of the website to ensure that it includes as much
"local" content as possible. This means that a user visiting
legalservices.eu from Spain would see a site in Spanish that
includes information and advertisements about legal services in
Spain. A visitor to the same website from Germany would see a site
in German including information and advertisements about German
legal services. The depth of the localized content is expected to
grow significantly over time.
Aside from the services provided to Internet users, this search
method provides valuable benefits to those who provide the
information, links and advertisement that is displayed on our direct
navigation pages. Our system permits these service providers to
display relevant and valuable information to users who (by
deliberately entering the search phrase as a domain name) have
exhibited a clear and strong interest in the information, products
or services that is presented on the page. Thus, it forms a discreet
but highly targeted approach to promoting information via the
Internet.
We hope our efforts to develop European websites will provide the
best experience possible. Over time we will continue to improve our
websites to service the European Community in new and innovative ways.
Trademark Policy
Due to the importance of ensuring accuracy and a consistent interpretation,
the following notice is provided in English only.
We maintain a policy of avoiding unnecessary disputes relative to
trademark claims. As such, we diligently review communications from
third parties asserting that one of our domains conflicts with their
prior rights. If the documentary evidence provided establishes the
prior right and that an actual conflict exists with our actual use of
the domain name, we voluntarily transfer the domain name subject to
appropriate documentation. If you believe you hold such a prior right,
please contact us at the email address shown below with copies of
evidence of your right.
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